Reading the 20th Century
Promotion and Communication for the dissemination of the initiative through the distribution of the information materials, website, creation and realizzation of the graphic image of the project brand. The objective of the plan is to settle activities for the integration, valorization and support of the communication activities thanks to: the implementation of direct marketing, differentiated per target group; the activation and conservation of networking relations in order to collect the cont5ents of the initiatives; the integration and management of the website via CMS system, useful for new areas and sections; the devising and the realization of a periodical publication (in paper) and its consequent distribution; the preparation and the ICT infrastructure of the website.