Brand Marche. Promotion of LAG Territory

  • Client:LAG Montefeltro Sviluppo
  • Date:2015

Realization of a publishing product related to the LAGs of Marche region that describes and promotes the itineraries and tourist packages linked to the 5 cluster products: the genius of Marche, parks and active nature, made in Marche, spirituality and meditation, sweet hills and ancient hamlets. Design of a graphic identity (project brand) and its communication tools for the brand dissemination at touristic level. Objectives: to attract new tourists and improve the retention of the existing ones; to valorize the identity of the destinations and the brand; to create a well-defined image identifying the LAG area for the tourists.